Greece, 2.5% of global tourism this year - Revenue from the sector for ten months reached 22.4 billion euros
Greece's share of the global tourism market is estimated at 2.5%, according to a study by the National Bank of Greece (NBG). Greece ranks among the top five countries with the highest market share growth in the last decade (2% in 2016). In absolute terms, international arrivals increased by approximately 13 million travelers in the last decade.
The study shows that this development is the result of three main factors: 40% of the growth share is explained by the growth of tourism worldwide, 20% comes from the increase in demand in the Mediterranean region as a tourist destination, while the remaining 40% of the growth is due to the improvement of the domestic tourism product. Greece's excellent performance was based mainly on the improvement of the quality of hotels and the strengthening of air connections. However, maintaining this momentum is not guaranteed, in an era of stronger competition from countries in the region (Turkey, Albania, Egypt, Morocco, Tunisia).
Greece's advantages in this environment include connectivity to developed markets (e.g. the US) and distant emerging markets (e.g. China, India), as well as the reduction in seasonality of Greek tourism, with summer representing 50% of arrivals compared to 53% five years ago.
To further strengthen the tourism product, NBG proposes to promote two directions: highlighting the country's "hidden treasures" by promoting alternative destinations, but also by returning investments in basic infrastructure to pre-crisis levels (reduced by 8%) so that they keep pace with investments in the tourism product (increased by 14%).
Total tourism receipts for the ten months reached 22.4 billion euros from 35.3 million travelers, according to data from the Bank of Greece. The majority of tourists came from Germany, with arrivals reaching 5.7 million, while German spending in Greece exceeded 3.6 billion euros (630 euros per trip). The British came in second place, with almost 4.7 million tourists and spending exceeding 3.5 billion euros (755 euros per trip). Tourists from the United States continued to grow (+2%) and reached 1.4 million, spending a total of more than 1.5 billion euros (1,104 euros per trip). On the other hand, tourist arrivals from France fell slightly (-2%), reaching 1.9 million and spending 1.3 billion euros (686 euros per trip).
Countries with the Strongest Wage Growth - Forecasts for Europe in 2026
Real wages in the eurozone have largely recovered after falling sharply during the period of high inflation in 2022, according to the European Central Bank......
Where do children's toys come from? We bought more than a year ago. China accounts for about 80% of the weight
The holiday season has arrived and for many citizens, buying toys has become one of the main activities of this period. This time of year is also directly......
How many official holidays will there be in 2026? The Bank of Albania publishes the calendar. Albania among the countries with the most holidays on the continent
Public holidays represent some of the most important days for any nation, as they reflect its traditions, beliefs, and history. Each country has its own......
Minister Salla: Support for farmers through the National Scheme 2025 reaches 6.4 billion lek
The Minister of Agriculture and Rural Development, Andis Salla, announced in a post on social media that with the end-of-year normative act, support for......
Energy Community decision, MEI reacts - Ministry: There is no punitive measure, deliberate disinformation
The Ministry of Infrastructure and Energy has reacted to the decision of the Ministerial Council of the Energy Community, regarding Albania's failure to......
Support for female heads of households and families with assistance in the Elbasan region
Children from families receiving economic assistance and mothers headed by families in the Elbasan region together during the end-of-year holidays. The......
"Fiscal Peace does not affect fiscal sustainability"/ Minister Ibrahimaj: We are moving in line with EU directives
" Fiscal Peace does not compromise fiscal sustainability ." This is what the Minister of Economy and Innovation, Delina Ibrahimaj, said, responding to the......
Durrës-Rrogozhinë electric train/ Financing agreements for the 120.5 million euro project are published in the Official Gazette
Financing agreements for the rehabilitation and electrification of the Durrës-Rrogozhina railway have been published in the Official Gazette, marking a step......
