Electric vehicles "sink" Ford - It will cut 4,000 jobs in Europe
Ford said it would cut about 14% of its European workforce, blaming losses in recent years on weak demand for electric vehicles, insufficient government support for citizens to switch to these vehicles, and competition from rivals. subsidized Chinese.
Ford said the 4,000 job cuts, which represent about 2.3% of its total workforce of 174,000, will be mainly in Germany and Britain. The US automaker is the latest behind Nissan, Stellantis and GM to cut costs as the sector faces challenges that include electric vehicles being too expensive for consumers.
Ford has struggled to cut costs in its global business, also lagging competitors such as GM in the U.S. market, where it has struggled to deal with quality and warranty problems, supplier issues and waste in the old business 121- year of the vehicle manufacturer.
Germany's deepening political crisis has also added to uncertainty for companies facing rising trade tensions with China and the implications of Donald Trump's US election victory.
Ford said the layoffs should take place by the end of 2027, pending discussions with unions. According to the company, 2,900 layoffs will take place in Germany and 800 in Britain, as well as reducing production of its Explorer and Capri EV models at its Cologne plant.
Through these measures, the company hopes that the job cuts would address its problems, while it cannot rule out further measures if market conditions worsen.
Through September of this year, Ford's European sales fell 17.9%, far outstripping an industry-wide decline of 6.1%.
German unions said they would not accept the plans as there were alternatives and asked Ford's European executives to start talks on the future of the business.
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