Albania towards the global luxury tourism map
Albania joins countries such as the US, Japan, Switzerland, Saudi Arabia, Thailand, Italy and Egypt in its ambition to become an ultra-luxury travel destination for elite tourists.
This positioning comes as part of a 10-year framework that aims to transform the country’s economic fortunes by attracting sustainable, high-value tourism, moving beyond mass-market visitors. The
new projects stand among the largest foreign investments in the country, and clearly signal Albania’s strategic shift towards luxury and personalized experiences.
In this new wave of development, Albania is following global tourism trends, where high-end travelers seek authenticity, privacy and unique destinations. Sazan Island, for example, offers a mix of untouched nature and proximity to European centers.
Moreover, experience has become the most valuable currency in the tourism industry – from private yacht moorings, gourmet dinners with world-renowned chefs, to personalized luxury projects aimed at creating memories and social media impact.
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