Where should businesses start adapting to the EU? - Zusi: Every entrepreneur should make a "checklist" of how ready they are
Albania's integration into the European Union will require a profound transformation of the way businesses operate, especially manufacturing and exporting ones.
Experts warn that without a clear adaptation process and prior information, the risk of business closure remains real.
According to the head of the Exporters' Association, Alban Zusi, the process of harmonization with European standards should be initiated by institutions, through the drafting of a detailed checklist for each sector.
"Adaptation should start by giving each business its own checklist, with the things it needs to do. Because we need to give up on generalizing things. This work should start with the line ministries that are transposing legislation, which should create for each sector, their own documentation with the standards and adaptation that each sector should adopt, then immediately after that, and this work should be done in parallel with the transposition, without the laws going to parliament, this kind of institutional checklist and immediately this checklist of standards that each industry, each sector, should meet, should go to businesses and businesses should fill it out themselves and say what they are achieving and what they are not achieving. This is the only way to send information to businesses, to make businesses understand what they want to do and to avoid businesses closing. Because lately, we are hearing time and time again, okay, we are trying not to close, but there will also be closures. Why should there be "Closing, if this work is done in advance, there is no reason to have any kind of business closures at the moment we integrate."
One of the main challenges for Albanian businesses remains meeting safety standards, which will be mandatory for everyone, regardless of whether or not they aim to export to the European market.
"The main standard is the safety standard. Because the EU says the product must be safe, then you have quality, because you have quality the market determines. This will be the main concern and the main investments, then in terms of quality, I believe that businesses must adapt themselves, they will understand what the market requires because that is why they are businessmen to understand market trends and to adapt the quality of their product, to be acceptable and suitable for the public. With quality, again the problem will be somewhat weaker, because not everyone will aim to export, while the safety problem is also for those who will not export, and for those who will produce for the domestic consumer, and for those who already have the market guaranteed in some way, which has accepted their quality, is satisfied with their quality, but they cannot not produce, after the date of entry into the EU, because they do not meet food safety standards, and food safety standards will no longer be separate, standard for Albania, standard for the EU, they will be one."
On the eve of European integration, experts call for close cooperation between institutions and the private sector, so that the adaptation process does not become a burden, but a development opportunity for the Albanian economy.
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