Returning the Port of Durres to the center of cruises, one of the Government's priorities for tourism
Albania's return to a leading destination for maritime tourism in the Mediterranean. This is one of our country's major objectives for the development of tourism. According to the government program 'Rama 4', 20 new marinas will be built in Albania, stretching from Velipoja to Ksamil. The government program states that the Port of Durres will also be transformed into a modern center for cruise ships and luxury yachts.
The new Albania Tourism 2030 strategy aims to divide the country into 6 tourist regions.
We orient policies and investments towards sustainable and inclusive tourism.
• We create, manage and brand Albania in 6 tourist regions according to the Albania Tourism 2030 strategy, guaranteeing a diversified offer and high international standards.
• We transform the Port of Durres into a modern center for cruise ships and luxury yachts.
• We build 20 new marinas from Velipoja in the north to Ksamil in the south, making Albania a leading destination for marine tourism in the Mediterranean.
• We double tourist overnight stays, generating over 6.6 billion euros in annual revenue by 2030.
• We develop mountain tourism in the Alps and natural areas, making Albania a destination for winter sports and unique experiences.
• We invest in the promotion of cultural heritage sites and the digitization of cultural calendars, making Albania an “open museum”.
• We consolidate the logistics infrastructure to turn Albania into a hub for international conferences, fairs and exhibitions.
• We are launching the Integrated Digital Tourism Platform, which includes:
o National digital tourism registry for businesses.
o The e-Visitor platform for real-time electronic registration of visitors.
o Electronic tourism data system for accurate statistics and
more efficient decision-making.
• We establish the International Tourism and Hospitality Academy, in collaboration with UN Tourism, to train the new generation of professionals.
• We ensure fairer administration of beaches, guaranteeing more public spaces and tranquility for vacationers.
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