Pink October, between awareness and marketing - SCAN TV observation/ Women's care turns into a commercial offer
This phenomenon is known as "pinkwashing", a term coined by the organization Breast Cancer Action, which has been fighting for years against campaigns that use the cause of breast cancer for commercial gain.
There are many companies that collaborate with organizations or hospitals so that a portion of their profits for the month of October go to serve the cause, but if you take a look at Albanian businesses, especially small ones, there is no announcement that the proceeds will be used for sick women, or to offer consultations, but it is misunderstood as a month where women can find any service at a discount, not necessarily related to health.
However, this is not just an Albanian issue, even well-known international companies, such as fast food, alcoholic beverages, or carbonated drinks, have used Pink October for marketing campaigns, often raising ethical questions and alarming experts about the effects that these products have on women's health, but not only.
Albania's public debt, 53.45% of GDP - The decline does not stop in 2025. The strengthening of the lek made foreign loans cheaper
Albania's public debt continued to shrink in the third quarter of this year. According to the Ministry of Finance's statistical bulletin, the debt fell to 14......
Albania marks the new peak of passion for antique art/ About 39.2 million lek imports. Almost 99.9% of them come from Italy
September of this year marked an interesting moment for the trade of works of art and antiques in Albania. According to official data published by the......
OSHEE, 592 million lek from late payment interest - Collections for January-August, the value of late payments decreased compared to the previous year
The delayed settlement of electricity bills by consumers has increased the income of the Electricity Distribution Operator. According to official data, in......
"Thanks to the reforms, we benefited from 100 million euros from the EC" - Minister Spiropali meets in Brussels with the Commissioner for Enlargement, Marta Kos
The Minister for Europe and Foreign Affairs, Elisa Spiropali, met in Brussels with the EU Commissioner for Enlargement, Marta Kos. The meeting analyzed the......
"Every 3 minutes, Albania experiences 1 cyberattack" - Tafa: We can reduce these attacks by 70% if we govern well in this aspect
Every 3 minutes, Albania experiences 1 cyberattack. This was stated by the Director of the National Cyber Security Authority (AKSK), Igli Tafa, at an event......
VAT refund, businesses receive 198 million euros - 9 months/ 50 million euros were spent in September alone, the highest figure
Nearly 19.1 billion lek, or approximately 198 million euros, have been returned to businesses in the country by the tax administration in 9 months, in the......
Are fewer Albanians heading to Germany? According to the Federal Statistical Office, the pace has slowed down.
After nearly a decade where Germany was the magic word for thousands of Albanians seeking a better life, the latest figures show that this story is taking a......
“Building renovation, intelligent investment” - National Plan, Muço: Energy efficiency, economic and environmental benefits
The issuance of the National Building Renovation Plan for public consultation is considered an important step by experts, who say that the benefits that come......
