Shkodra towards a new identity - Municipality announces tender for branding the territory
The Municipality of Shkodra has launched a new process in order to strategically develop and promote its territory. This involves drafting a Territory Branding Plan, a project that aims to create a new, unified and professional identity for the city, including both visual and institutional communication aspects.
This plan will serve as a guide for all the ways in which the Municipality of Shkodra will be presented domestically and abroad, from official materials and institutional presentations, to messages conveyed at international meetings or through online platforms.
The limit fund for the implementation of this service has been set at 1 million 82 thousand 833 lekë, and includes several important components. Among them, the redesign of the official logo of the Municipality, the development of a representative slogan, the definition of the graphic and visual palette, as well as the creation of standard templates for official communication in Albanian and English, stand out.
The focus of the project is also the official website of the Municipality of Shkodra, which will be completely redesigned in accordance with the new visual identity and the latest public communication standards.
An important element is the “Invest in Shkodra” package, which will be prepared in the form of a brochure and professional presentation, ready to be used in meetings with investors and international forums.
This package will summarize the territory's main potential for investment, such as tourism, agriculture, light industry or technology, accompanied by statistical data and strategic information.
At the conclusion of this process, an information session will be organized with stakeholders, where the final plan and the ways of its implementation at the local and regional level will be presented.
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