Call and SMS blocking, how will businesses advertise? - Lahi: There are different ways, even coming to the office!
Commercial entities will now be more reluctant to advertise products through phone calls or messages after a draft law was published in Public Consultations, which focuses on prohibiting advertising by commercial entities without the consent of citizens.
Rezart Lahi Member of the board of online businesses:
"Currently, it was so that I could file a complaint, but now they have set a filter, so that a person can register on this list, but on the other hand, a tax has been set, a fee for businesses that must pay to have access to this register."
But what could be some of the ways businesses can advertise the products they want to sell?
Rezart Lahi:
"This really depends on the companies and the products they sell. The format of mattresses and multicookers, etc., has always had a connection with phone calls because salespeople have had their own skills, where through phone calls, they can convince people to make a sale. And it will continue like this, there will be no change. New businesses depend on the business category, if you are an online business, maybe email marketing can also work, it can work with coupons, with various digital communications. There are also some businesses that come to the office, a person comes to the office."
Referring to the draft law of the Ministry of Economy, Culture and Innovation, a commercial entity that makes telephone calls or any other means of communication for marketing and advertising purposes is obliged: to pay the fee for initial registration in the Register, to pay the fee for access to the Register, to access the Register before making commercial communications to persons, after accessing the Register, to remove from the contact list all the numbers of persons who are registered in the Register of Unsolicited Commercial Communications. While citizens register for free in this register.
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