Britain starts a revolution at work - Over 200 companies make the work week 4 days
Around 200 companies in the UK have adopted the four-day workweek for their employees. The model is gaining ground across many sectors, offering more free time and opportunities for a more balanced life.
Over two hundred companies in the UK have decided to implement a permanent four-day workweek for all their employees, without any pay cut. Together, the companies employ more than 5,000 people, with charities, marketing and technology firms among the most represented, according to the latest update from the 4 Day Week Foundation.
Supporters of the four-day week say the five-day model is a relic from an earlier economic era. They say that “the five-day workweek with the 9:00-17:00 schedule was created 100 years ago and is no longer appropriate.” They say an update is needed.
With “50% more free time, a four-day week gives people the freedom to live happier and more fulfilling lives. As hundreds of British companies and one local council have already shown, a four-day week without a pay cut can be profitable for both workers and employers,” analysts say.
Marketing, advertising and press relations firms led the way, with 30 of them adopting the decision. This was followed by 29 organisations in the charity, NGO and social care industries, as well as 24 in technology, IT and software. A further 22 companies in the business, consultancy and management sectors had also offered permanent four-day weeks to staff.
However, the move signals a growing divide in the culture wars over working patterns, which have been overturned during the Covid-19 pandemic. So far, many employees have struggled to continue working from home. A four-day workweek would add to the controversy.
Research from Spark Market Research suggests that younger workers are more likely to reject traditional models. Some 78% of 18-34-year-olds in the UK believe a four-day workweek will become the norm in five years, while 65% said they do not want to see a return to full-time office work.
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