Albania at the epicenter of regional tourism/ Is it at risk of facing the crisis of overdevelopment?
Albania is experiencing a remarkable increase in tourism, becoming one of the fastest-growing destinations in the Mediterranean. According to an analysis published by Travel and Tour World, the country is expected to welcome over 11.7 million foreign visitors in 2024 and nearly 12.4 million in 2025, a figure that represents a strong increase compared to the pre-pandemic period, when around 6.4 million tourists visited in 2019. This development has turned tourism into one of the main pillars of the economy, contributing around a quarter of the Gross Domestic Product and generating billions of euros in revenue.
The growth is linked to a combination of competitive prices, attractive coastlines on the Adriatic and Ionian, as well as internationally recognized cultural heritage, including cities and areas protected by UNESCO.
However, the success is accompanied by serious concerns about urban congestion and environmental damage. Intensive development in some coastal areas has raised alarms about erosion and loss of natural ecosystems, while sensitive areas such as Butrint National Park face increasing pressure from tourist influx and construction.
The article raises the question of whether Albania will manage this boom without endangering the natural resources that make it so attractive. The challenge for the coming years remains the balance between economic development and sustainable protection of the territory, so that the record growth of 2024 does not turn into a crisis in the future.
Faced with the rapid growth of tourist flows and debates over overbuilding in coastal areas, the Albanian government has presented the “Touristic Albania 2030” strategy, a long-term plan that aims to shift tourism development towards a more sustainable and balanced model. This initiative foresees a review of urban planning policies, strengthening control over construction permits and establishing clearer standards for projects affecting ecologically sensitive areas, especially along the coastline and in protected areas.
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