“No more concerts with public money” - Forum for the National Culture Strategy, Gonxha: Let's have cultural business ideas
An open forum was held on the National Culture Strategy 2026-2030. This forum, among other things, discussed the contribution that culture has to the country's economic generation.
Blendi Gonxhja Minister of Tourism, Culture and Sports
"We must also go to the economic generation with business ideas but not to make culture simply a business. There is no reason to spend 400-500 thousand euros on concerts that can easily sell 100 euros per ticket, so why should we spend money from the state budget on concerts that are successful in the main squares of the city. We are not at the level to pay for concerts that tourists come to see concerts in Skanderbeg Square."
A cultural strategy for the future will also be an important asset for international cooperation.
Letizia Fischioni - Deputy Director AICS Tirana
"Our initiative will realize cooperation with foundations, which is an excellent Italian reality, in this sector. Our objective is to have an exchange of expertise with the Albanian reality, and to bring what is best in the cultural sector. Having a culture strategy at this historical moment also means creating an instrument of dialogue between Albania and other European countries and undoubtedly also countries in the area and at the international level."
The economic contribution of culture is being devalued, but by increasing collaborations, it becomes an engine of sustainable economic development.
Mario De Rosa - First Secretary, Trade Office, Italian Embassy, Tirana
"Culture is the engine of sustainable development and is often underestimated because the economic value that culture can bring cannot be assessed because it can be the engine of economic development. And in the case of Albania, we think about the rich cultural and ecological heritage that this country has. It is a great heritage."
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