Tesla, sales in Germany drop by 59% - Musk's support for right-wing extremists, among the main factors
Tesla sales fell by 59% last month in Germany, where the company's CEO Elon Musk asserted himself in national politics like never before.
The American automaker registered just 1,277 new cars in January, the lowest monthly total since July 2021, according to Germany's Federal Motor Transport Authority. Tesla lost significant ground in an electric vehicle market that grew 54% in January. One reason for the decline in demand may have been Musk's strong support for the far-right Alternative for Germany party.
Tesla also suffered declines in the United Kingdom and France, meaning sales fell in each of the biggest European electric vehicle markets, after its CEO offered support for the German far-right party and criticized Prime Minister Keir Starmer and his Labour government.
Musk has also strengthened his position in the administration of US President Donald Trump, who has threatened to hit the European Union with tariffs.
During a virtual appearance at a party rally later in January, the Tesla CEO urged Germans to be proud of their culture and, in an apparent reference to Nazi-era atrocities, discouraged "over-focusing on the faults of the past."
The remarks, made just before the 80th anniversary of the liberation of the Auschwitz death camp, sparked outrage in a country where confronting the past is central to post-war identity.
Tesla sales fell 63% last month in France, the second-largest electric car market in the EU, and were down 12% in the United Kingdom.
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