Trump's tariffs on Europe/ How will European consumers be affected?!
Prices of European products are expected to rise in the United States. On the other hand, the trade agreement should not cause inflation in Europe, as the European Union has not imposed tariffs on American products.
The US and the EU reached a deal to avoid a trade war between the world's two largest economies, averting US President Donald Trump's threat of 30 percent tariffs on most European goods.
Under the previous pact, about 70 percent of the bloc's exports to the US will now be subject to a 15 percent tariff, while the remaining 30 percent is still part of further negotiations.
The European Union has not imposed tariff barriers on American products, so their prices will not increase in Europe. "The impact on European consumers will be limited," explain industry experts.
"Customs tariffs are paid by the importer. In this case, the 15 percent tax that the United States imposes on EU products applies to American importers. This means that some products may become more expensive for American citizens," they underline.
The rise of Chinese products
In the long term, Chinese products currently exported to the United States could find their way into the European market, which could lead to lower prices in Europe.
"The main effect will be a decrease in demand for European products in the United States, less demand for Chinese products in the United States, and that means these products will then try to find a market in Europe, bringing lower prices," said a European market researcher.
However, these low prices for European consumers would be bad news for some businesses. “There are some companies that are in direct competition with Chinese rivals. And these companies will have difficulty with the low prices in the market,” he explains.
Decrease in demand for EU products in the US?
European firms that export to the United States risk facing a drop in demand on the other side of the Atlantic as their products become more expensive. This could lead to a drop in their revenues and potentially job losses in Europe.
“There are some companies in certain sectors, such as the pharmaceutical industry, where a large portion of exports and employment are related to products going to the United States. But in most sectors, this constitutes a small percentage of production,” analysts say.
As a result of the deal, Trump hopes that foreign companies will open factories in the U.S. to avoid tariffs. However, uncertainties about the pact and the duration of these tariff barriers could have the opposite effect, discouraging European companies from investing in the U.S.

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