You can now buy a car on Amazon!
Assuming you want a new Hyundai specifically, you can now buy the car on Amazon. The online retailer has launched its much-anticipated automotive service called Amazon Autos. Amazon announced the service in late 2023, saying it would arrive sometime in 2024. The service is available today, just in time to catch the deadline.
The Korean automaker is the only manufacturer working with Amazon Autos, though Amazon says it will "roll out" services (almost certainly intended) to additional dealers and manufacturers in 2025.
Customers can log into Amazon Autos and search for the make and model of Hyundai they want, then find vehicles at nearby dealerships with the combination of features they want. Buyers can choose trim, color and interior features, then get an appraisal on their current vehicle to estimate a trade-in price. (Amazon says it's working with an "independent third party" to determine trade-in values.)
The checkout process gives options to pay in full or find help securing financing although interest rates may vary. Finally, buyers can electronically sign most documents on Amazon and then schedule a time to pick up their new ride at a Hyundai dealer. There are also the familiar features that have come to feel like the powerhouses of buying things on Amazon: user reviews, star ratings, and an add-to-cart button. (Throw some more soap in there while you're shopping for that $66,000 Ioniq 5.)
Unlike everything else Amazon sells on its website, it won't offer shipping service for the vehicles, so you'll have to go pick them up from a seller. There are also some stipulations that make the service not as easy as shopping on Amazon usually is. The service is available in 48 US states. (Sorry Alaska and Hawaii.) This will only allow buyers to purchase new Hyundai vehicles at this time, so no used vehicles yet.
Amazon's move makes sense in an always-online world where machines are full of software and laden with subscription fees. It's also illustrative of changing consumer behaviors that are leading to the Amazonification of car buying. Manufacturers like Tesla and Rivian sell their vehicles to customers almost exclusively online.
Other automakers are sure to follow, and it's clear Amazon wants to not only get in on the trend, but be at the center of it. However, some merchants are skeptical that the service will really work in Amazon's favor for long. Buying cars is a complicated business, compounded by rules in the US that prevent retailers like Amazon from selling cars directly.
The service that Amazon provides here is not really that of a seller - you have to go to the dealership to pick up the item but a facilitator of the deal between the buyer and a dealership. The company is acting as a middleman of sorts, hoping that if it makes the process of buying a car simpler than the haggling and negotiating of going straight to a dealer, it will be enough to entice buyers to click the buy button.
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