Social networks, golden ground for advertisers/ "Classics" ensure the widest marketing in Albania
Social media has become an essential part of daily life in Albania, providing not only communication and entertainment, but also a golden ground for advertisers. Recent statistics for 2025 show that the massive use of these platforms has transformed them into powerful marketing tools.
Facebook's advertising reach in Albania was equal to 43.1% of the total population at the beginning of 2025, according to DATAREPORTAL data. About 54% of adults aged 18 and over in Albania used Facebook at the beginning of 2025. At the beginning of 2025, 39.3% of Facebook's advertising audience in Albania was female, while 60.7% was male.
Instagram, also with 1.2 million users, is particularly popular with younger generations. The company’s figures show that Instagram’s advertising reach in Albania was equivalent to 43.1% of the total population at the beginning of the year. For advertisers, this platform offers a more balanced gender distribution (53% male and 47% female), making it ideal for campaigns targeting younger, more visually engaged audiences.
On the other hand, TikTok held the highest number of users with 1.41 million users aged 18 and over in Albania at the beginning of the year, representing 63.4% of adults. TikTok’s ad reach reached 59.2% of internet users, a tremendous opportunity for advertisers targeting energetic and creative audiences. With 56.2% of the audience male and 43.8% female, ads can be structured in a way that is tailored to specific age groups and interests.
With 660,000 members on LinkedIn, the advertising audience in Albania was equivalent to 23.7% of the total population at the beginning of 2025. Although not a very large audience, advertisers in the professional and human resources sectors have used it to find individuals with career training and interests. The advertising audience was composed of 51.2% male and 48.8% female.
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