Social networks, the main "weapon" of Albanian businesses/ Eurostat: Albania among the leading countries in Europe for digital advertising
Nowadays, company marketing has increasingly shifted towards social networks, where the audience is wider and the interaction more direct. Most companies have chosen to use their advertising strategies through digital platforms, but how widespread is this practice in Albania compared to other countries?
According to the latest data from the European Statistical Agency (Eurostat), Albanian companies with over 10 employees show a very high use of social media. Albania ranks fourth in Europe, with around 86% of these companies using social networks to promote and raise awareness of their activity. For comparison, the European Union average stands at 63.5%, which shows that Albanian companies rely significantly more than the European average on this form of marketing.
This trend proves that social networks have become one of the main advertising tools for businesses in the country, playing an important role in building image and increasing brand recognition.
How do the other countries in the region fare? Montenegro ranks 10th in Europe, making it the second-largest country in the region, just behind Albania. Meanwhile, Bosnia and Herzegovina ranks second-to-last in the region with a score of 66.8%. Serbia ranks last, where the use of social media for advertising purposes does not yet seem to be a high priority for companies.
As for the European leaders in this regard, according to Eurostat, Finland leads the continent, where almost the majority of companies have a broad and active presence on social networks. Following it are Malta and Denmark, countries that have invested significantly in digital marketing. In contrast, in some other countries such as Hungary, Croatia and Bulgaria, the use of social networks by companies is not presented as a top priority.
Clothing and minerals "amortize" the trade deficit/ The "anatomy" of foreign trade. From clothing to energy. Where we win and where we lose
The structure of foreign trade during 2025, analyzed by chapters, shows a marked imbalance between imports and exports, with a limited number of chapters......
How has this week started for the major currencies?
The US dollar has recorded a slight increase in value over the weekend, starting this week positively as it was bought this morning at 81 lek and sold at......
More seasonal foreign workers in the US - 65,000 visas will be added for 2026. Which sectors benefit?
President Donald Trump's administration will add about 65,000 H-2B visas for seasonal foreign workers through Sept. 30, the Federal Register reported. The......
Trevi Fountain, starting today with a fee - It is estimated that an additional 6.5 million euros could be generated per year
Since February 2, 2026, the Italian capital has introduced 2-euro tickets for tourists to descend the stairs to the area around the water-filled basin, from......
Unemployment in Germany, the highest level in 12 years - The figure reaches 3.08 million. Inflation also increasing
The number of unemployed in Germany reached its highest level in 12 years, surpassing 3 million, while inflation moved back above the European Central Bank's......
ARRSH: Elbasan-Qafë Thanë axis opens for traffic
The Albanian Road Authority announces that the Elbasan-Qafë Thanë axis is now open for vehicle traffic. The Road Police together with the Albanian Road......
Massive landslide on the Librazhd - Qafë Thanë road axis/ Police: Vehicle traffic is completely blocked in both directions
The State Police announces that on the Librazhd - Qafë Thanë road axis, in the place called Dragostunjë, as a result of a landslide of soil and rocks from......
"Other cadastral directorates will be relocated" - Rama: The case of Vlora was misunderstood. The future is a service without counters
After the relocation of the Vlora Cadastre office to Tirana, the turn of other directorates will also come. In this week's podcast, Prime Minister Edi Rama......
