Marketing in the Age of Artificial Intelligence - Gjoka: Between humanity and technology, creativity wins
New artificial intelligence tools enable marketing professionals to create personalized ideas, slogans, copy, and content in seconds. What once took hours of work can now be produced in minutes, increasing productivity and accuracy.
"If we talk about usage, currently as artificial intelligence is understood, mainly Chat GPT and other applications that offer the use of previous marketing methods, which are now registered as universal models through the algorithm where artificial intelligence allows you to have an online encyclopedia, many professionals but also beginners and amateurs are finding solutions in the use of artificial intelligence. This creates the possibility of having facilities because in a unit of time you manage to gain much more material. We notice a visible use of cleaner grammar which comes precisely from the automation of writing, and this is something that certainly increases the quality of communication, but we must notice and know that even when we copy because Artificial Intelligence remains a copy anyway, the content can lose its human side and we must be very careful in displaying it too perfectly, so as not to be original and touching", says Elda Gjoka Entrepreneur, Marketing Strategist.
The increase in the quality of language and the clear structure of messages is one of the most obvious advantages. But according to Elda Gjoka, who is the head of marketing strategies, despite the help of artificial intelligence, the human touch remains essential. Creativity, emotions and originality are the elements that technology cannot yet replace.
"Artificial Intelligence is like an Archimedean lever for marketing professionals. Everyone fears the fact that it can replace the human arm. If we know how to use Artificial Intelligence well, we can benefit immensely from it, as a lever for the quality of life, and create an opportunity for humanity to evolve to other stages to use their time in a different way to realize life. So I think there is no need to fear that it will replace it, but of course we must keep in mind that it is a very strong competitor that if humans remain mediocre, artificial intelligence is more advanced, especially for marketing, than ordinary people. Through Artificial Intelligence, you can show your creativity by using things that have existed before and you only have them as instruments in your function. For this reason, creativity is what distinguishes a human from a robot. And I think that a human always has room to do for the best, using instruments such as artificial intelligence."
In the hands of professionals, artificial intelligence is not a threat, but a new partner, giving the industry new, faster and more efficient rhythms.
How do Albanians celebrate independence? - Tirana dresses in red and black, purchases of national symbols increase
With flags, banners, and other national symbols in their hands, citizens express that Independence Day is a very important holiday and that more attention......
"Establish renewable energy communities" - Mazreku: Advantages for energy price and poverty, simplify procedures
“Further exploitation of the potential of renewable energy sources for Albania is a necessity, while accelerating the process of creating renewable energy......
Where do Albanians "lock" their money? - BoA: In October, 2-year term deposits continued with the highest growth of 3.7%
Albanians prefer to lock their money in long-term deposits in banks. The latest data from the Bank of Albania shows that the majority of citizens keep their......
Albanians consumed 620 thousand tons of fuel in 10 months - Customs clearances increase, coffee and cigarettes at record levels
Fuel is among the excise products that are experiencing high consumption and, as a result, continuously increasing imports. On the other hand, coffee and......
Albania, with 434 vehicles per 1,000 inhabitants/ The total number increased by 9.2% in the third quarter
The history of road vehicle statistics reflects an increase in the number of vehicles in our country from year to year, letting us understand that Albania is......
Main roads in Shëngjin, towards reconstruction - Lezha Municipality opens competition for study-design
The Municipality of Lezha has announced the opening of the competition for the study-design for the requalification of the white water and storm water......
How familiar are Albanians with home banking? - BoA: Number of banking transactions by phone, almost 22% more than in 2024
Albanians are increasingly embracing digital ways of receiving banking services. This growth is undoubtedly an important indicator towards reducing the use......
Albania celebrates 113th anniversary of independence - Flag raising ceremony takes place in Vlora
Albania celebrates today the 113th anniversary of independence and honors National Flag Day, a symbol of our historical journey, the challenges faced, and......
