Shqipëria Posted on 2026-01-31 11:24:00

Towards "modest" jewelry production - The global value of gold influences consumer desire to save

From Dorian Koça

Towards "modest" jewelry production - The global value of gold

Italian goldsmiths are reworking jewelry as the value of gold increases, reaching out to price-conscious buyers.

The price of gold rose to nearly $5,600, more than double a year ago, as geopolitical concerns and anxiety over trade pushed investors toward the safe-haven asset.

Political tensions are putting undue pressure on small artisans as they face growing demands from clients, including international brands, to produce cheaper items, from designer jewelry to wedding rings, according to interviews with independent Italian jewelers.

"The main question I've heard in recent months is whether I can produce something lighter while still looking the same," said Massimo Lucchetta, an independent goldsmith who makes items for shops in Vicenza, Italy's main gold processing center.

Another option for manufacturers is to recover and reuse recyclable metals from their production lines. However, using recycled or resold gold is almost impossible because it can be difficult to certify its origin.

Italy accounted for 11.2% of the $130 billion global jewelry market in 2024, according to a recent study by Mediobanca. Also, over 6,800 international companies operate in the gold, silver and jewelry industry in Italy.

However, demand for gold jewelry is expected to continue, as consumers see it as a store of value and derive pleasure from personal use.

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