"Digitalization in tourism is of interest to foreigners" - Duro: We piloted 349 agribusinesses for financial education
Digitization, transformation and financial education, empowerment of women entrepreneurs, start-ups, are the focus of today's organizations, interest groups, etc. According to Fabiola Duros, who has been organizing summits of this nature for years, she emphasizes that the focus has also turned to agribusiness for which they have also developed pilots.
"The pilots have been very concrete, we have one of the most successful projects in six months for agritourism, on their digitalization and financial transformation but also on the other hand and in the way of doing business because we were looking at what the tourist was looking for. Of the 349 registered agritourisms, all 349 received a financial education, hours of their education in terms of the circular economy, to turn it into good values for their business."
"The interests are really big. For example, one of the good cases that I can share with you is the collaboration we have with the ministry of tourism for a fantastic project and the support of agribusinesses in promotion and digital payments. Albania is a fantastic tourist destination. We choose as our project the support to drive more digital payments to make business running easier. We focused mainly on tourism, but education is also very important."
But how important is financial literacy in running a business and what has been achieved so far?
Herjola Spahiu, NOA CEO: "A good job has been done with financial education for about 30 years. The interest continues to be great because the perception of such concepts, perhaps too often by a good part of the population, is a bit difficult to absorb, however we have high hopes that the younger generation is already more familiar with technology products. We have had the opportunity to be in several regions of Albania talking closely with many small businesses, with entrepreneurs, especially for the use of digital products such as POS or cards, the interest has been very high but at the same time the hesitation has been very high. Which is practically related to adaptation, to changing the way of doing things, which when doing business day after day you find it difficult and it is not always your focus."
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