Is AI a necessity in tourism? - Ozuni: It will never replace the individual in this sector
Artificial Intelligence has touched almost all sectors, while Minister of Tourism Blendi Gonxhja, in Riyadh, Saudi Arabia at the UN Tourism General Assembly, during his speech spoke about the transformative role of Artificial Intelligence in global tourism, highlighting Albania's efforts to improve the visitor experience, extend the tourist season and diversify the tourism offer, including rural areas and local communities.
But in our country, is the use of artificial intelligence necessary for this sector?
Ferjolt Ozuni – Tourism expert:
"Artificial intelligence is an innovation that is already being used in all sectors, and it is trying to find its place in the tourism industry. With those so-called algorithms in the past, and today we can say that the tourism industry has been the main pioneer in implementing artificial intelligence developments in its entirety, because before we had those platforms that, based on the request for airline tickets, offered both hotels and rental cars, today it can also be used in many other aspects, one of which is the implementation of artificial intelligence in possible virtual tours, which is being used by many different museums in the world or tourist objectives that are difficult to reach by different people, such as underwater caves, submarine caves, the caves that we have and in Albania some that are not accessible to everyone, so that requires a good physical condition. But that will never be able to replace the individual, because the tourism industry is always based on the feelings and perception of both the one who provides the service and the one who receives the service."
In the 2026 draft budget, it is planned to invest around 270 million lek in tourism development over the next three years.
The capital is “born”, the suburbs are “withering”/ The contrast of Albanian demography. Most regions are experiencing natural decline
In the third quarter of 2025, the natural increase of the population in Albania has increased, reaching 1,347 more births than deaths, according to official......
Digital Albania, closer to Europe - Vienna Institute: Leader in the region for electronic public services
An assessment comes from the Vienna Institute for International Economic Studies Austria and Think Europe Slovenia, within the framework of the "Converge2EU"......
EU plans to create an intelligence unit - The initiative aims to strengthen European security, but there is no shortage of criticism
European Commission President Ursula von der Leyen plans to create an EU intelligence unit that will collect information from member states' security......
Germany, over 26 billion euros for army modernization - Investments include uniforms, personal equipment and armored vehicles
Germany plans to allocate nearly 19 billion euros to equip soldiers with new uniforms and personal equipment over the coming years, as well as another 7.5......
"Renewable energy, dominant" - IEA: In the next 5 years, more projects than in the last 40 years
Renewables will grow faster than any other major energy source in the next decade, according to the International Energy Agency, making the move away from......
Albania and Italy, closer - First meeting between the two governments. Defense, industry, immigrants the main issues
For the first time, the Albanian and Italian governments will hold a joint meeting in Rome on Thursday, where the main issues to be discussed are defense,......
How much are the major currencies being exchanged today?
The US dollar has not registered significant fluctuations in its value this morning compared to the day before, as it was bought today at 83 lek and sold at......
Bulgaria faces fuel shortage - US sanctions on Russian company endanger supply
Bulgaria has about a month's worth of gasoline reserves as it prepares for the start of U.S. sanctions on Lukoil, the Russian-owned company that owns the......
