How is China surpassing European car giants? - Chinese brands have significantly shortened production and remodeling times
Chinese manufacturers have fundamentally changed the automotive industry, dominating the global market. They have found ways to develop new models in a very short time, leaving European rivals behind.
In October 2023, Chinese carmaker Chery completed the modification of its Omoda 5 SUV for the European market in record time, adapting the car to Europe's difficult and bumpy roads. The process, which took just a few weeks, is inconceivable for European manufacturers, who take more than a year to develop such improvements due to high levels of bureaucracy.
This example reflects the speed and flexibility that Chinese manufacturers are showing, taking control of the global market and challenging Germany, the US and Japan. China is exploiting a huge advantage in car development, significantly reducing the time to create new models or to rework them, from the average of about 5 years that Western companies have, to just 18 months. This extraordinary speed has shocked traditional manufacturers, who are used to much longer redesign cycles.
BYD, China's leading automaker and the country's largest carmaker, has been speeding up production processes, employing a workforce of around 900,000 people and producing most of its own parts. This gives BYD the ability to reduce costs and be more flexible.
In 2024, both BYD and Chery saw global sales grow by about 40%, while Tesla, the American leader in electric vehicles, saw sales decline due to a lack of new models and controversy surrounding CEO Elon Musk.
From 2020 to 2024, foreign carmakers in China such as Volkswagen, Toyota and General Motors lost millions in sales, while the top five Chinese manufacturers doubled sales to more than 9.5 million cars.
To meet the challenge, many global companies have entered into partnerships with Chinese manufacturers, trying to learn from their rapid development models. Until a few years ago, Chinese industry often copied foreign models, but now it is creating faster and more efficient ways, removing unnecessary verifications that slow down the process.
This advantage in speed and flexibility has put industry giants like General Motors, Volkswagen, and Tesla in difficulty, who have not yet adapted to the new reality of the automotive industry.
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