Europa Posted on 2026-05-12 09:59:00

Britain's cost of living crisis - Families worried about the impact of war on personal finances

From Dorian Koça

Britain's cost of living crisis - Families worried about the impact of war

British households are bracing for a new cost of living crisis as the impact of conflict in the Middle East reduces confidence in the economy and personal finances, according to a survey.

The quarterly survey by accounting firm PwC, which measures factors such as consumers' spending intentions and how well they feel, recorded a score of -13 in April, a significant drop from -1 in January and the lowest level since the fall of 2023.

According to the survey, confidence about household finances had fallen across all age groups, although young people were still more optimistic than older people, despite there being a 20% drop in those under 35 who feel financially healthy and a 9% increase in those who are struggling or having problems with their bills and finances.

Nearly 90% of the 2,068 consumers surveyed by PwC said they were concerned about the cost of living and nearly 80% plan to cut their spending in the next three months. The percentage of those who say they will drive less to save money on rising fuel costs has doubled from 12% to 24% since January.

The survey is in line with other consumer confidence surveys, with data company GfK also reporting last month that UK consumer confidence fell in April to its lowest level since October 2023, amid the growing economic fallout from the Iran war.

This also reflects the situation in the US, as data on Friday showed that consumer confidence there fell to a record low due to concerns about higher prices.

The Bank of England said last week that higher inflation in the UK would be "inevitable" due to the conflict in the Middle East, which will raise fuel, food and energy prices.

Latest figures from the Office for National Statistics showed that the UK inflation rate, measured by the consumer price index, rose to 3.3% in March, up from 3% in February and well above the Bank's 2% target.

Live TV

Latest news
All news

Most visited